Chinese translation for "品牌态度"
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- brand attitude
Related Translations:
品牌效应: brand effecthalo effect
- Example Sentences:
| 1. | The effect of brand familiarity on brand attitude change in the process of advertising
品牌熟悉对广告过程中品牌态度改变的影响 | | 2. | Hotel service technology quality has a significant influence on customer satisfaction . 3 . there is a significant interaction between hotel service quality and hotel brand attitude
在服务质量对品牌满意的作用和影响上，品牌认知与服务质量存在着显著地交互作用，品牌态度的强弱影响了服务质量与顾客满意度的关系。 | | 3. | As customers ' attitude and cognition are different to various stages of brand life cycle , enterprises should adopt some corresponding brand strategies to impel brand development
品牌生命周期各阶段顾客对品牌的认知和态度各异，企业在品牌管理活动中应当依据各阶段顾客品牌态度的不同，采取相应的品牌战略，推动品牌的发展。 | | 4. | The study takes the ladies ' fashion industry as an example to investigate the relationship among the brand elements , spokesperson , brand image and brand personality toward the brand attitude
摘要本文系以少淑女服饰业为例，以品牌要素、广告代言人为自变数，探讨品牌要素与广告代言人，透过品牌形象、个性影响品牌态度的效果。 | | 5. | This study intends to realize and confirm the relationship between " information presentation " , " feedback mechanism " , " attitude toward the advertisement " , " attitude toward the brand " , and " intension to purchase " in the case of the on - line advertisement combined with campaign
而为了了解活动式网络广告中，广告信息呈现方式、问卷填答回馈机制与网虫广告态度、品牌态度、购买意愿间之关系，本研究透过实地实验，针对前述关系进行分析与验证。 | | 6. | This study intends to realize and confirm the relationship between " information presentation " , " feedback mechanism " , " attitude toward the advertisement " , " attitude toward the brand " , and " intension to purchase " in the case of the on - line advertisement combined with campaign
而为了了解活动式网路广告中，广告资讯呈现方式、问卷填答回馈机制与网友广告态度、品牌态度、购买意愿间之关系，本研究透过实地实验，针对前述关系进行分析与验证。 | | 7. | After a field experiment and data analysis , the main conclusions are following : ( 1 ) " information presentation " has no effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 2 ) " complexity of information feedback " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 3 ) " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 4 ) the interaction of " information presentation " and " complexity of information feedback " has effect on " attitude toward the advertisement " , but no effect on " attitude toward the brand " ; ( 5 ) the interaction of " information presentation " and " try - again " has no effect on " attitude toward the advertisement " , but has effect on " attitude toward the brand " ; ( 6 ) the interaction of " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 7 ) the interaction of " information presentation " , " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 8 ) " attitude toward the advertisement " and the " attitude toward the brand " have effect on " intension to purchase " ; ( 9 ) " attitude toward the advertisement " have effect on " attitude toward the brand "
主要研究结果如下： ( 1 )广告资讯呈现方式不会对广告态度、品牌态度产生影响效果； ( 2 )回馈资讯复杂度会对广告态度、品牌态度产生影响效果； ( 3 )再试的有、无，会对广告态度、品牌态度产生影响效果； ( 4 )广告资讯呈现方式与回馈资讯复杂度的交互作用，会对广告态度产生影响效果，但不会对品牌态度产生影响效果； ( 5 )广告资讯呈现方式、再试的交互作用，不会对广告态度产生影响效果，但会对品牌态度产生影响效果； ( 6 )回馈资讯复杂度、再试的交互作用，会对广告态度、品牌态度产生影响效果； ( 7 )广告资讯呈现方式、回馈资讯复杂度、再试的交互作用，会对广告态度、品牌态度产生影响效果； ( 8 )实施活动式网路广告时，网友的广告态度与品牌态度会对其购买意愿产生影响效果； ( 9 )实施活动式网路广告时，网友的广告态度会对其品牌态度产生影响效果。 | | 8. | With the development of advertising theories and psychology , people have learned more knowledge about how advertising affects consumers . basing on how advertising works , this paper analyzed the process how consumers actually " feel " and " think " , the mental effects including framing perception , organizing memory , enhancing experience and brand attitudes , then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文从广告影响消费者的过程出发，分析了消费者在接触广告后广告信息对于消费者心理效果的影响，这些影响主要体现在感知、回忆、提升经验和对于广告品牌态度的变化方面，它们之间又有相互的影响关系；初步构建了广告影响消费者的心理效果概念模型，该模型同时反映出了各结构变量之间的因果关系；然后，在概念模型的基础上尝试建立了测量广告心理效果的结构数量模型。 | | 9. | According the result of lisrel : brand elements have no significant influence to brand image ; brand elements have a significant influence to brand personality ; endorser have significant influences to brand image and brand personality ; brand image and brand personality have significant influences to brand attitude ; by the moderating mechanism of high price , the effect of brand image and brand personality to brand attitude would be strong
以lisrel验证变数间之因果关联性，结果显示: 1 .品牌要素对于品牌形象的形成并无显著的影响； 2 .品牌要素对于品牌个性的形成有显著影响； 3 .品牌代言人对于品牌形象及品牌个性的形成有显著影响； 4 .品牌形象及品牌个性对于品牌态度的形成有显著影响； 5 .高价格的产品将会强化品牌形象、品牌个性正向影响品牌态度的关系。 | | 10. | After a field experiment and data analysis , the main conclusions are following : ( 1 ) " information presentation " has no effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 2 ) " complexity of information feedback " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 3 ) " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 4 ) the interaction of " information presentation " and " complexity of information feedback " has effect on " attitude toward the advertisement " , but no effect on " attitude toward the brand " ; ( 5 ) the interaction of " information presentation " and " try - again " has no effect on " attitude toward the advertisement " , but has effect on " attitude toward the brand " ; ( 6 ) the interaction of " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 7 ) the interaction of " information presentation " , " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 8 ) " attitude toward the advertisement " and the " attitude toward the brand " have effect on " intension to purchase " ; ( 9 ) " attitude toward the advertisement " have effect on " attitude toward the brand "
主要研究结果如下： ( 1 )广告信息呈现方式不会对广告态度、品牌态度生成影响效果； ( 2 )回馈信息复杂度会对广告态度、品牌态度生成影响效果； ( 3 )再试的有、无，会对广告态度、品牌态度生成影响效果； ( 4 )广告信息呈现方式与回馈信息复杂度的交互作用，会对广告态度生成影响效果，但不会对品牌态度生成影响效果； ( 5 )广告信息呈现方式、再试的交互作用，不会对广告态度生成影响效果，但会对品牌态度生成影响效果； ( 6 )回馈信息复杂度、再试的交互作用，会对广告态度、品牌态度生成影响效果； ( 7 )广告信息呈现方式、回馈信息复杂度、再试的交互作用，会对广告态度、品牌态度生成影响效果； ( 8 )实施活动式网络广告时，网虫的广告态度与品牌态度会对其购买意愿生成影响效果； ( 9 )实施活动式网络广告时，网虫的广告态度会对其品牌态度生成影响效果。 |
- Similar Words：
- "品牌熟悉" Chinese translation, "品牌术" Chinese translation, "品牌塑造" Chinese translation, "品牌诉求" Chinese translation, "品牌缩写" Chinese translation, "品牌提升" Chinese translation, "品牌体验" Chinese translation, "品牌贴牌生产营运权利获得" Chinese translation, "品牌童装" Chinese translation, "品牌推广" Chinese translation
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