| 1. | Mans olsson , brand manager , molnlycke health care asia pacific 曼斯?奥尔森,品牌经理, molnlyckehealthcareasiapacific |
| 2. | Product brand manager 产品品牌经理 |
| 3. | Barbara klein is the senior ims strategic plan and brand manager at ibm s silicon valley laboratory in san jose , california Barbara klein是位于加利福尼亚州圣何塞的ibm硅谷实验室中的一位资深ims战略策划和品牌经理。 |
| 4. | Finally , the article illustrates how a brand manager can use the study results to construct a confidence band for observed brand equity values 最后,本文启示品牌经理如何应用此项研究的结论来为观测到的品牌资产价值建立联结。 |
| 5. | Thus , in addition to advertising , brand managers should consider product innovations an integral part of their strategy kit to manage brand equity 因此,除了广告之外,品牌经理应该将产品创新作为品牌管理的一个有机组成部分。 |
| 6. | About 8 years ago , when i was working for coke , i worked on a promotion where eason was one of the celebrity spokesperson 很多年前当我还是可口可乐品牌经理的时候,我曾经搞过一个市场活动,活动的代言人是梁汉文、杨仟桦和陈亦迅。 |
| 7. | The research findings will help the brand manager understand how to shape and take advantage of consumer knowledge to expedite consumer acceptance of a new brand 研究结果将帮助品牌经理理解如何塑造和利用消费者知识,从而加速消费者对新品牌的接受。 |
| 8. | Apart from monitoring brand equity in this way , a brand manager can use the model results to estimate the relative profitability of alternative marketing actions to boost brand equity 除了监测品牌资产,品牌经理还能利用这个模型的结论来对不同的提高品牌资产价值的营销活动的可盈利性进行预测。 |
| 9. | Firstly , this paper reviews the history of brand development in america , it developed from brands of consuming products of individual producers to emphasizing brands publicizing , the attendance emerging of brand manager during the second world war and the contemporary brand management system 论文首先回顾了品牌在美国发展的历史为四个阶段:从个体生产者拥有消费品品牌发展到注重品牌的宣传,后来二战时期的品牌经理家的出现,直到当今时代的品牌管理系统。 |
| 10. | Irwin , graduated in 1995 , joined research international china as a reseach executive during 1996 - 1998 , next entered asia pacific brewery ltd during 1998 - 2000 , worked as an assistant brand manager for " tiger " beer ' s marketing in south - western china 顾迅, 1995年大学毕业,在1996年进入华南国际市场研究公司,从市场研究分析工作开始自己的职业生涯;因更热爱市场实战,从1998年进入亚太酿酒公司,先后担任“虎牌”啤酒在中国西南地区的品牌主任,后提升为助理品牌经理。 |