品牌态度 meaning in Chinese
brand attitude
Examples
- The effect of brand familiarity on brand attitude change in the process of advertising
品牌熟悉对广告过程中品牌态度改变的影响 - Hotel service technology quality has a significant influence on customer satisfaction . 3 . there is a significant interaction between hotel service quality and hotel brand attitude
在服务质量对品牌满意的作用和影响上，品牌认知与服务质量存在着显著地交互作用，品牌态度的强弱影响了服务质量与顾客满意度的关系。 - As customers ' attitude and cognition are different to various stages of brand life cycle , enterprises should adopt some corresponding brand strategies to impel brand development
品牌生命周期各阶段顾客对品牌的认知和态度各异，企业在品牌管理活动中应当依据各阶段顾客品牌态度的不同，采取相应的品牌战略，推动品牌的发展。 - The study takes the ladies ' fashion industry as an example to investigate the relationship among the brand elements , spokesperson , brand image and brand personality toward the brand attitude
摘要本文系以少淑女服饰业为例，以品牌要素、广告代言人为自变数，探讨品牌要素与广告代言人，透过品牌形象、个性影响品牌态度的效果。 - This study intends to realize and confirm the relationship between " information presentation " , " feedback mechanism " , " attitude toward the advertisement " , " attitude toward the brand " , and " intension to purchase " in the case of the on - line advertisement combined with campaign
而为了了解活动式网络广告中，广告信息呈现方式、问卷填答回馈机制与网虫广告态度、品牌态度、购买意愿间之关系，本研究透过实地实验，针对前述关系进行分析与验证。