| 1. | Part 3 puts forward the brand equity resource model and brand equity measure model . i present a conceptual framework and develop research propositions for the brand equity resource
第三，提出基于组织购买环境的高技术品牌资产来源模型和品牌资产评估的概念模型。 |
| 2. | Let s assume that an organization purchases requisite s requisitepro toolkit and training in both requirements management principles and tool usage for the project staff
我们假设组织购买requisite s requisitepro工具包，并对项目成员进行需求管理理念和工具使用的培训。 |
| 3. | Part 2 states that it is important to build brand for high - tech firms . the starting points are organizational buying context and the characteristics of high - tech production
其次从高技术企业面对的组织购买环境和高技术产品本身特点出发，论述了高技术企业培育品牌资产的重要性。 |
| 4. | The qida co . ltd are now adapting it ' s strategic planning . it ' s target market turned to the uniform market , and the uniform market is organizational market
琪达实业有限责任公司正处在战略转型期，战略转型的实质是目标市场由个体消费者购买的时装市场向由组织购买的团体职业装市场的转变。 |
| 5. | Firstly , based on the integration of cv construct and hierarchy theory , we put forward the cv construct system with two dimensions of scope and depth , which included individual items . secondly , we used the organization purchase behavior theory for reference to make research on the influencing factor of cv construct . thirdly , we conjoined the research methods of questionnaire and case study , while preceding research mainly used either interview or case study
本文的创新点主要有三个方面：一是在整合前人的客户价值构成理论和层次理论的基础上，提出了以广度和深度两个维度来划分的客户价值构成要素体系，并加入了个人层面的要素；二是对客户价值构成的影响因素进行了研究，其中主要借鉴了组织购买行为理论；三是采用了问卷调查和案例研究相结合的方法，而前人的实证研究中则主要以深度访谈或个案研究为主。 |
| 6. | The purpose of this article attempts to review the literature on essence of influence from various disciplines in an integrated approach , thus propose research propositions for developing the conceptual framework and hypotheses for further empirical research on dynamics of interpersonal influence strategy in the process of organizational buying decision - making
摘要本研究之目的在于整合不同领域中关于影响本质的文献，提出研究命题以协助日后发展观念性架构与假说，俾使能进一步实证组织购买决策过程中人际影响策略之动态。 |
| 7. | The purpose of this article attempts to review the literature on essence of influence from various disciplines in an integrated approach , thus propose research propositions for developing the conceptual framework and hypotheses for further empirical research on dynamics of interpersonal influence strategy in the process of organizational buying decision - making
摘要本研究之目的在于集成不同领域中关于影响本质的文献，提出研究命题以协助日后发展观念性架构与假说，俾使能进一步实证组织购买决策过程中人际影响策略之动态。 |
| 8. | According to the characters of different consignor , this thesis divides the consignor into two kinds of " consumer buying type " and " organization buying type " . besides , from the two aspects of the affective factor and the process of the buying on website , this thesis analyzes the buying behavior on website of the two kinds of consignor
第三章根据不同货主网上购买的特点，将货主划分为“消费者购买型”和“组织购买型”两种类型，并主要从网上购买影响因素及网上购买过程两个方面分析两种类型货主的网上购买行为。 |
| 9. | Establishing of channel network is the important substance of the differentiation marketing strategy , the target , principle and measures are also put forward . finally , the related problem that put differentiation into practice turns the analysis , applying the model of purchase policy with the model of relation interact , puts forward to set up study marketing team as well as
最后对实施差异化战略的相关问题进行分析，应用了组织购买决策模型和关系互动模型，提出了创建学习型营销团队和互感器厂产权制度变革的设想，分析了实施差异化战略的同时重视低成本的原因，进而提出创造公司的持续竞争优势。 |
