整合营销沟通 meaning in Chinese

integrated marketing communication

Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes , it delivers our hotel ' s stp strategy and marketing tactics , such as product innovation , price , place , imc tactics and customer relationships management tactics . through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry , at the mean while , making well preparation in mentality and in action , facing the challenge
对照服务业营销7p ' s要求，对河北民航酒店的相关服务营销组合策略进行研究，以制订出一套切实可行的酒店营销策略，具体包括酒店产品服务创新策略、基于顾客认知价值的酒店定价策略、销售渠道策略、整合营销沟通策略以及客户关系管理策略，以期有效地解决酒店的营销问题，能很好地促进酒店的经营管理合业绩。