整合营销传播计划 meaning in Chinese
integrated marketing communication plan (imc)
Examples
- Integrated marketing communication plan im
整合营销传播计划 - In the present furious competition of market , if the local brand aim at success , should develop “ 5 big abilities ” : finance 、 marketing 、 management 、 strategy and leadership all should be upgraded . promptly improve the innovation ability , fix on the core business of corporation , shaping the enterprise culture ; furthermore confirm the core value of brand , form the ci ; make out the accurate positioning , found the long term brand strategy ; establish brand managing organization , integrate the marketing and branding
在当前激烈的市场竞争中,中国企业品牌要成功,必须发展“五大能力” :完善财务、完善营销、完善经营、完善战略和完善领导的能力。应迅速提高自身各方面的改进创新能力,确定企业的核心业务,形成自己的企业文化;然后,确定品牌的核心价值,建立企业识别;做好品牌的定位,确定长期品牌策略;建立品牌管理机构,整合营销传播计划;保持一致投资品牌。