品牌转换者 meaning in Chinese

brandtchers

This research is designed to explore the reasons why brand switchers and stayers have significant differences between their satisfactions with firms ( in case of switchers , this would switched - to firms )
摘要本文从接纳品牌转换者的企业角度，探寻造成品牌转换者和保留者对企业满意感不同的原因。
On the base of american customer satisfaction index model and europe customer satisfaction index model , the research explores satisfaction drivers respectively for brand switchers and stayers in the mobile phone market in china , and the differences between the two types of customers are also identified
研究以美国顾客满意指数模型和欧洲顾客满意指数模型为基础，通过在手机市场的问卷调查，分别确定了品牌转换者与保留者的满意影响因素，并比较了两类顾客满意影响因素的差异。