品牌美誉度 meaning in Chinese
brand favorite
brand reputation
Examples
- From clients ' mind level , the brand assets are made up of brand cognitive degree , brand awareness degree , brand association degree , brand beauty degree and brand loyalty degree
摘要从顾客的心理能级出发提出品牌资产由品牌认知度、品牌知名度、品牌联想度、品牌美誉度、品牌忠诚度构成。 - The corporation should regard correct marketing consciousness as the guide , put high value on the tactics select and application in each segment during marketing process , then can reach the aim of expanding market possessing rate and enhancing the brand popularity
企业应以正确的营销意识为指导，重视营销过程中的每个环节的策略选择与统配运用，以达到扩大市场占有率，提高品牌美誉度之目的。 - It has barged up against questions in lanzhou telecom ' s phs operation , for example , succeed rate of calling , wanting variety of mobile telephone , slowness in expansion of new operation , falling of the brand ' s name , lowering of predominance in price , need of regulating channels , increasing of cost in sell , falling of amount in increasing new users , etc . to aim at these questions and lanzhou telecom ' s fact , the paper suggested the tactics of mode in management , product management , price , channels , sales promotion of phs operation
在兰州电信无线市话业务取得快速发展的同时，遇到了网络接通率低、手机品种不够丰富、新业务进展缓慢、品牌美誉度降低、价格优势减弱、销售渠道有待整合，以及销售成本增加而销售量大幅降低等问题。针对无线市话业务发展中存在的问题，结合兰州电信企业实际情况，提出了无线市话业务发展在经营模式、市场细分、产品管理、价格制定、渠道整合、促销方式等方面的策略建议。 - Accordingly , it analyses the cause of problems listed above , which holds that the short history of market economy in our country , less acquaintance with the regularity of brand development and operation , less specialized education of entrepreneurs , less scientific planning of brand establish and brand image portraying and ignoring the foster of brand good reputation and amiable force should take blames
还分析了造成我国企业品牌经营诸多问题的原因为：我国市场经济发展的历史相对较短，许多企业对品牌发展和运作的规律缺乏认识，许多企业家缺乏正规的专业化教育，许多企业对品牌的创立、品牌形象塑造缺乏科学性策划，忽视品牌美誉度、亲和度的培养等等。