品牌化战略 meaning in Chinese
branding strategy
Examples
- At last , we bring forward the implement suggests about operational strategy , in other words , optimize enterprise ' s operational mechanism further , recombine operation flow , apply the grade - brand stratagem , and apply network stratagem
论文最后提出了泉州中旅经营战略的实施建议：进一步优化企业的经营机制，对业务流程进行重组，实施品牌化战略和网络化战略。 - In the course of working out brand strategy , we first map out the brand recognition device of hengyang branch of china international travel agency so as to make sure its values at the core . in the next place , through our programming , we aim to make brand strategies and brand structural frame more reasonable and more scientific . at the same time , in analyzing and selecting brand extending strategies , we attempt to make them more scientific and more forward looking
在品牌战略方案制定的过程中,首先对衡阳中国国际旅行社的品牌识别系统进行规划,让其核心价值落到实处;其次对衡阳中国国际旅行社的品牌化战略与品牌构架进行规划,使其品牌架构体系更加科学、合理;再次,对衡阳中国国际旅行社的品牌延伸战略进行了分析与选择,使其更具科学性、前瞻性;最后,对衡阳中国国际旅行社的品牌资产进行科学管理,特别是将品牌知名度、品牌认可度、品牌联想、品牌忠诚度与品牌溢价能力有机地统一起来,并不断地加以提升,着力打造强势品牌。 - According to the analysis above , bring forward the management strategy of china travel service in quanzhou , the focus of strategy is service the enterprises and government . making use of the person with ability , network and resource ' s advantage , carry out the network and grade - brand stratagem , locate reasonable at each country and city of quanzhou , increase the " business " department by way of control - shares or whole fund . beyond the quanzhou , we can perfect the network operational system by building " holiday ' s combo of china travel agency "
之后综合竞争优势与劣势及所面临的机会和威胁进行了swot分析，提出了泉州中旅的经营战略：采用焦点战略定位于为泉州的企业及政府部门提供商旅服务；利用人才、网络和资源的优势，实施网络化和品牌化战略，充分利用品牌优势和网络信息化技术进行扩张，在泉州地区各县市进行合理布点，以控股或全资的方式增设“营业部”门市；在泉州地区以外借助中旅网络组建“中旅假期联合体” ，逐步完善网络经营体系。 - In the end of the dissertation , the author put forward the measures and strategies to strengthen the competition ability of the state - owned coal corporations . they are to construct large - scale enterprise groups , the management strategy of enlarging dimensions , the strategy for brands of coal products , to reconstruct the management ideals of the state - owned coal corporations
论文的最后作者提出了增强我国大型煤炭企业竞争力具体的措施和策略：组建大型企业集团战略、多角化经营战略、煤炭产品品牌化战略、重建我国大型煤炭企业经营理念。