品牌决策 meaning in Chinese
branding decision
Examples
- Impact factors analysis on own - brand decisions of chinese enterprises
影响中国企业自主品牌决策的因素分析 - The program present high - level research value and provided scientific basis for brand manager to make brand planning and brand management
本研究具有较高的学术研究价值和创新意义，为企业进行品牌决策和品牌管理提供了科学依据。 - Brand stratcgy means the long - term and overall blueprint of enterprises which based ol1 bran ( . l decision , highly valued and reinft ) rced quality c ( ) nstruction , fuily applied thc n1edj1lms of propaganda and popularizution , moreover combined marketing plan and cliltivation of enterprises culture
品牌战略是指企业以品牌决策为基础，高度重视和加强质量建设，充分运用宣传推广手段，并融合营销策划及企业文化培养在内的全局性的长远规划。 - The study explores retailers about the reasons why they create their own brands , how to manage private brands ( pb ) , and what characteristics make a product category more conducive for pb introduction and what determinants influence the developing process of pb from retailers " perspectives
本文将从零售商的立场对开发自有品牌的策略进行探索，了解为什么零售商必须开发自有品牌，以及如何开发自有品牌，另外再进一步探求什么品类及决策因素会影响自有品牌的开发。并以品牌决策的概念，了解零售商如何经营与运用其自有品牌。 - This thesis consists of five parts : the exordium introduces occurrence and behavior about brand in m & a ; part one discusses the different types of the enterprise m & a and the connection to brand combination strategy ; part two introduces the brand problem , especially how the evaluation of the brand assets influences brand strategy , the brand stretch , the brand alternation and cooperation , the brand reorientation of the enterprise , etc . ; part three concludes the process and the problem of brand strategy choice after m & a ; part four discusses and analyses some cases , then summarizes the experience and shortage of the brand decision after enterprise m & a
本文一共分为五个部分：绪论部分主要讨论了企业并购中的品牌问题的产生和具体表现；第一部分主要讨论企业并购的不同类型及其与品牌组合策略之间的关系；第二部分介绍了企业并购中遇到的品牌问题，并着重介绍了品牌资产的评估对并购后品牌策略的影响、品牌延伸、品牌区隔与协同、品牌再定位等；第三部分归纳了并购后的企业进行品牌战略抉择的步骤及其要注意的问题；第四部分进行了案例的讨论与分析，总结出企业并购后进行品牌决策时的经验和不足。