品牌偏好 meaning in Chinese
brand preference
Examples
- Simple strategies . strategies that talk to consumer needs . competitive strategies that build brand preference . sensitive strategies the identify real leverage points - - product benefits or brand image
简洁的策略。针对消费者需要诉求的策略。建立品牌偏好的竞争性策略。确认真正有力的特点产品利益或品牌印象的灵敏策略。 - Three conclusions have been generalized : first , customer repurchase intention is influenced mainly from five dimensions defined as before , although there is other factors such as public opinions 、 friend ’ s recommendation and so on
本文的主要研究结论有三个: ( 1 )顾客重购意向主要受顾客的累积满意度、品牌偏好、顾客的多样化需求、替代品吸引力、转换成本等五维因素影响。 - This paper bases on the literature review , constructs a customer repurchase intention model on oliver ’ s loyalty phase theory . the model includes 11 factors : brand preference , cumulative satisfaction , variety seeking , attractiveness of alternatives , switching cost , ( the five dimensions ) , customer repurchase intention , episodic satisfaction , customer perceived value , customer perceived fairness , customer perceived benefits , customer perceived cost
本文在文献回顾的基础上,吸收了现有学者的研究成果,在oliver ( 1997 , 1999 )提出的顾客四个忠诚阶段的理论基础上,建构了影响顾客重购意向的模型,共包括:顾客重复购买意向、顾客品牌偏好、顾客的交易满意度、顾客的累积满意度、顾客的多样化追求、替代品吸引力、转换成本、顾客感知价值、顾客感知公平感、顾客成本付出、顾客的感知利益等11个因素。