This exploration aims at changing the old model of passively meeting the needs of readers of publishing books under the planned economy . it introduces marketing mechanism and pays attention to the economic benefit of publishing books 这种探索,旨在转变计划经济体制下图书出版被动适应读者需求的陈旧运作模式,大胆引入市场机制,重视图书经济效益,自觉结合图书市场和读者审美需求进行出版策划。