| 1. | Prior to becoming ceo in december 2000 , chizen was executive vice president of worldwide products and marketing
2000年12月升任首席执行官之前, chizen担任全球产品和市场营销执行副总裁。 |
| 2. | They have n ' t realize the importance and the meaning of marketing implementation and do n ' t know how to implement their marketing strategies
这些企业还没有完全意识到营销执行的重要性、其真正含义以及该怎么样有效地去执行营销战略计划。 |
| 3. | Marketing implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan ' s stated objectives
营销执行( marketingimplementation )是将营销计划转化为行动和任务的部署过程，并保证这种任务的完成，以实现营销计划所制定的目标。 |
| 4. | I couldn ' t say no to such a great opportunity , so i quit my job as a marketing executive , kissed my new husband goodbye , and embarked on a four - month odyssey across the country , performing at colleges in 30 states
这样一次良机，叫我没法拒绝，于是，我辞去了营销执行官的工作，和我新婚丈夫吻别，开始了四个月的全国行程- -去30个州的院校表演。 |
| 5. | We always analyze the marketing environment , make marketing strategies and marketing plans in order to solve " what " and " why " however , marketing implementation can be used to answer " who " , " when " and " how "
分析市场营销环境、制定市场营销战略和市场营销计划是解决企业市场营销活动中“应该做什么”和“为什么要这样做”的问题；而市场营销执行则是要解决“由谁去做” 、 “在什么时候做”和“怎样做”的问题。 |
| 6. | The success of an enterprise requires good marketing strategies and effective marketing implementation as well . many companies such as hunan foreland power engine which marketing performance is fairly bad have right marketing strategies , however , their marketing implementations are irregular and inefficient
许多与湖南福田动力有限责任公司类似的中小企业之所以营销业绩不佳，并不完全是因为其市场营销战略计划不正确，而往往与其营销执行过程的不规范和低效率有关。 |
| 7. | The third chapter mainly deals with the formation of marketing competence . based on the established theories in chapter two and basic conceptions of marketing competence and the integrated marketing management process , the writer works out a theoretic formation pattern for marketing competence : an enterprise continuously cultivates , innovates and upgrades its marketing notions , guided by which the enterprise improves its comprehensive level in market research , marketing policies , marketing strategies , marketing implementation and control
笔者主要是在第二章对于营销竞争力理论研究的基础上，根据企业整体的营销管理过程和营销竞争力的基本概念，研究得出营销竞争力的理论形成模式，指出企业营销竞争力的形成是这样的一种过程：企业不断培育、创新和升级自身的营销理念，从而以此指导企业在参与市场竞争的过程中，不断提升营销调研、营销战略规划、营销策略计划、营销执行与控制等各方面综合竞争能力水平。 |
| 8. | As limited by the short experience and lack the support of system marketing understanding , this essay is far away from perfect , at the same time this essay has not discuss the role of modem information technology on the marketing data treatment and marketing executive etc . these issue should be continually learnt in future study and workin
但由于笔者对于理论知识及其应用研究的时间较短，同时缺乏完整的边缘学科知识体系的支持，所以本文尚有诸多不完善之处。另外，本文没有在现代信息管理技术对市场信息处理及对营销执行的支持方面详细阐述，这些问题要在以后的工作中不断完善和发展。 |
| 9. | There are five continuous procedures process in the whole marketing implementation . they are planning marketing programs , organizing the marketing structure , designing the system for the staff ' s performance and salary , developing the marketing human resources , and cultivating the company culture
对许多企业来说，营销执行是一个艰巨而复杂的过程，其主要包括相互关联的五项步骤：拟定营销执行方案、建立营销组织结构、设计营销绩效评估制度和薪酬制度、管理和开发营销人力资源以及培育企业营销文化。 |
| 10. | The research shows that in order to improve its marketing implementation and its performance hunan foreland power engine should rebuild the process of its marketing implementation and cultivate its marketing culture and practice harder and serve the customers heartedly
而本文对其研究的结果表明：该公司要注意整个营销执行过程的改善，应该培育“刻意求实，竭诚服务”的企业营销文化，积极做好用户服务工作，这样才能提高其营销执行的效果，才能解决其销售业绩不佳的问题。 |
