| 1. | The marketing concept in banking is implemented .
市场营销观念在银行活动中被普及。 |
| 2. | This type of marketing department organization is called functional organization .
这种形式的市场营销组织被称为功能组织。 |
| 3. | The development of an "appropriate" market mix implies the recognition of a target market .
发展适宜的市场营销组合需要认定目标市场。 |
| 4. | Marketing needs to know for which of its products there is an existing demand .
市场营销的基本任务之一是要了解用户需要它的哪些产品。 |
| 5. | Historically these factors had led to a different attitude from the uk banking system .
从历史观点看，这些因素就导致了与英国银行不同的营销方式。 |
| 6. | There has been a growing interest in applying marketing techniques and tools in the field of banking .
银行业对运用市场营销技术和工具越来越感兴趣。 |
| 7. | Marketing success or failure is directly traceable to the support that top management gives or withholds .
市场营销的成败直接归因于最高管理层能否给予支持。 |
| 8. | Thus these decisions must be evaluated continually, if the total marketing program is to succeed .
要使整个市场营销计划得以成功，须不断对这些决策进行评审。 |
| 9. | Branch location and distribution are an important but much overlooked area of bank marketing .
分行的选点和分销是银行一个重复的，同时又是经常被忽略的银行营销领域。 |
| 10. | The bank needs to define and delegate the responsibilities related to the various aspects of its marketing programme .
银行必须规定并授予与营销计划有关的各项职权。 |
