The european union recently proposed rules to control product placement 欧盟最近也提议将订定法规,管制置入性行销的手法。
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Product placement - whereby items are woven into programmes to satisfy advertisers - has become rife on us television as revenue from traditional commercials has dropped 在美国,置入性行销?就是把商品放进电视节目里以满足广告客户的促销手法?也变得相当猖獗,因为传统广告带来的收益日渐减少。