| 1. | Facts and myths about consumers preferences
绿色食品及其消费者心理与行为研究 |
| 2. | On real estate marketing strategies amp; consumers ' psychology clb
由消费者心理过程谈房地产销售策略 |
| 3. | Studies on effects of consumer psychology on new product purchasing
消费者心理特征对新产品购买的影响作用研究 |
| 4. | A study of online advertising effect ' s appraisement from a customer ' s psychology perspective
基于消费者心理视角的网络广告效果评价研究 |
| 5. | The existing methods on measuring advertising effects do not reflect the real process how advertising affects consumers
现有的广告效果测评方法不足以反映出广告对于消费者心理影响的过程。 |
| 6. | Consumer ' s psychology will influence the design of electric products used in house . the paper discusses this influence by researching correlative theory and designing
本论文通过理论研究和设计实践的总结，从设计的角度讨论了消费者心理对家电产品设计的影响。 |
| 7. | Pack the design is a main form that is the product sense of vision to inform , position accurate match the packing design of the consumer mental state , can make business enterprise outshine others in numerous competition brands
包装设计是作为产品视觉传达的主要形式，定位准确符合消费者心理的包装设计，能使企业在众多竞争品牌中脱颖而出。 |
| 8. | Vivian thinks " creativity " is everything in successful advertising , from breaking down the doors and walls of understanding the customers to coming up with new ways to create interests , and speaks the language that customers can identify with
薇薇安认为，成功的广告，创意就是一切，不论是破解消费者心理，构思新点子引起兴趣，或是使用消费者熟悉的语言。 |
| 9. | This represents a big change in consumer psychology , claims mr kelly , and one that is likely to deepen over time : market research suggests that 35 - year - olds have a much stronger desire to lead healthy lifestyles than 65 - year - olds
凯利认为，这体现了消费者心理上的巨变，并且随着时间的推移，这种变化有可能进一步加剧? ?市场研究表明， 35岁的人对健康生活方式的愿望比65岁的人更为强烈。 |
| 10. | With the development of advertising theories and psychology , people have learned more knowledge about how advertising affects consumers . basing on how advertising works , this paper analyzed the process how consumers actually " feel " and " think " , the mental effects including framing perception , organizing memory , enhancing experience and brand attitudes , then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文从广告影响消费者的过程出发，分析了消费者在接触广告后广告信息对于消费者心理效果的影响，这些影响主要体现在感知、回忆、提升经验和对于广告品牌态度的变化方面，它们之间又有相互的影响关系；初步构建了广告影响消费者的心理效果概念模型，该模型同时反映出了各结构变量之间的因果关系；然后，在概念模型的基础上尝试建立了测量广告心理效果的结构数量模型。 |
