The case part of this thesis describes the characteristics and difficulties of the project management for guangzhou jing city developing companies and figures out the social factors that dominant the process of establishing real estate project company in a new competitive real estate market and the critical path through which project companies can strengthen their management 本文通过对广州市景城房地产公司开发从化“逸泉山庄”的管理案例的研究,介绍了房地产项目公司管理的特点。揭示了在新的房地产市场竞争中如何建立房地产项目开发公司,以及加强管理的重要途径。