| 1. | I have never been madder at anything in my life than i was at halsey during leyte gulf .
我生平从来没有一次象在莱特湾对海尔赛那样恼火过。 |
| 2. | The logistics of haier ' s development is very important
物流对海尔的发展是非常重要的。 |
| 3. | Thank you for your contribution to the hayer cultural center charity fund
感谢阁下对海尔文化中心慈善基金会的捐款。 |
| 4. | Then , he uses the two strategies to take part the process of haier group entering into the global markets
本文在深入研究了这两种策略的优缺点之后，对海尔进入海外市场的策略进行了剖析。 |
| 5. | In order to analyze the customer loyalty of haier company , the process and way , which we choose and deal the analyzed data , is discussed
第五，通过客户忠诚度分析系统，对海尔公司的客户忠诚度进行了分析。 |
| 6. | Then , the thesis makes comparison between the marketing mix policy of haier and konka in the u . s . market
在此基础上，根据麦卡锡提出的4p ' s理论，论文对海尔和康佳在美国市场的具体营销组合策略逐一进行了比较研究。 |
| 7. | Part four discusses the role and function of organizational cultural building in the stage of restructure through mergers and acquisitions by an empirical study of hair conglomerate
第四部分通过对海尔文化兼并的实证研究，着重探讨了企业集团的文化建设在企业兼并重组中的地位和作用。 |
| 8. | In the thesis , the author compare the marketing mix policy conducted by haier and konka in the u . s . market , and then put forward the suggestion on our consumer electronics enterprises " right marketing mix policy in the u . s . market
本文对海尔和康佳在美国市场的具体营销组合策略进行了比较研究，并就我国消费类电子企业在美国市场上的营销组合策略提出建议。 |
| 9. | This part highlights the importance of positioning to chinese enterprises by analyzing the development of haier . the last part provides some main hints derived from positioning strategy . by combining the positioning theory and experience of haier , it concludes some very important points about introducing the positioning strategy to chinese enterprises
通过对海尔在发展中的有关品牌定位、顾客至上、创新及到位几个环节的事例阐述与分析，本章用事实说话，用海尔这一中国知名企业发展历程验证了定位战略在企业发展中的核心推动作用。 |
| 10. | The operational method ( 1 ) set up new organization , let the model manager act as team leader of multi - functional innovative task force ; ( 2 ) do business process reconstruction by setting order information flow as a core , make sales order work as tracking tool for evaluating the performance of model manager , and other functional manager ; ( 3 ) change the traditional relationship between employee and their supervisor , prior operation and next operation to inner market relationship ; ( 4 ) set up and run sbu system of setting the target , performance measurement and incentive method ; ( 5 ) advocate the cultural atmosphere of creativity and innovation
操作方法： ( 1 )建立新型矩阵组织结构，使型号经理成为横向跨职能产品创新团队的主体； ( 2 )实施以定单信息流为核心的业务流程再造，使定单成为追踪型号经理与主流程、支持流程职能经理之间市场支持关系的工具。 ( 3 )将典型组织中的上下级关系、前后工序关系改造为内部市场关系； ( 4 )建立和运行sbu目标设定、业绩衡量和激励体对海尔有效实施产品创新“市场链”机制的探索系; ( 5 )营造“创业” 、创新的企业文化氛围。 |
