| 1. | The first part of this article proved that there is no better alternative for yaolan . com but by the ads for revenue generation
本文第一部分通过论证排除了网络广告营收以外的其他方式。 |
| 2. | As a vertical network devoted to free baby care information service , can yaolan . com continue to survive in this harsh environment
作为一个致力于育儿免费信息服务的专业网站，摇篮网究竟怎样才能在残酷的环境中生存下来呢？ |
| 3. | But the question is what kind of ads appeals can yaolan . com creates to the advertisers who are currently obsessed with traditional media
但摇篮网该采取什么样的广告策略才能最终打动广告主，从传统媒体及网络媒体中的大哥大 |
| 4. | In view of the internet demographic pattern , the author points out the possible effect that such condition may pose to yaolan . com
从网民的性别、年龄、收入、受教育程度以及地域分布等几个方面，分析了该现状对摇篮网在线广告的利与弊。 |
| 5. | In addition , the author concludes : yaolan . com should refocus on the opportunities and threats presented in the current business environment to reinforce its ads strategy
通过此部分的分析，笔者指出，摇篮网在面临严峻的市场环境条件下，其广告策略须适应该客观状况，兴利除弊。 |
| 6. | The following three parts conducted a thorough analysis over this point , and the fifth part proposed the ads strategy for yaolan . com . in the second part , the author analyses the current market situation that yaolan . com faces
本文在第二、三、四部分从三个方面对此进行了详尽的分析，并在第五部分论证了摇篮网在现阶段应采取的网络广告策略。 |
| 7. | Meanwhile , to attract ads clients of traditional industry , yaolan . com should also utilize the off - line resources . that means yaolan . com should fully employ its hands - on online and offline resource to maximize its clients " marketing benefits
同时，为最大限度地吸引传统广告客户，摇篮网还应充分利用网下资源，将网上与网下资源相结合，真正站在广告主的角度，为客户实现产品营销利益最大化。 |
| 8. | In the fourth part , the author compared the audience , click rate and registered membership between yaolan . com and sohu . com , and has identified the vertical and the portal pattern . because of the differences , the ads strategy of the verticals should be tailored to its fits , < wp = 8 > and avoid head - on confrontation with the portals . at the strength of a successful example of huge internet ads in the portals , the author demonstrates that the verticals should not simply duplicate the ads strategy of the portals
在第四部分中，笔者对比门户网站的搜狐网，分析了作为专业网站的摇篮网与在受众、页面浏览量及注册用户信息等方面的特点，继而指出，由于门户网站与专业网站在以上各方面存在差异，各有优劣势，专业网站所采取的广告策略应适宜其自身的特点，做到扬长而避短，避免与门户网站进行正面竞争。 |
| 9. | Instead they should bring its own advantage into full play on the basis of the internal assessment and its client portfolios . through the above analysis , the author runs down the market situation that yaolan . com faces and recognizes the difference between traditional ads and internet ads , as well as the ads strategy difference between the vertical and the portal
本部分以在门户网站中较为成功的巨型广告为例，说明了专业网站不宜简单照抄照搬门户网站的成功做法，而应在分析< wp = 6 >自身特点、了解自身状况，并充分掌握自己的目标广告客户、客户产品特点以及客户需求的基础上，发挥自身的优势，迎合客户的需求。 |
| 10. | In the fifth part , the author further analyses the characteristics of yaolan . com ' s visitors , yaolan . com ' s main targeted ads clients , and the possible demand of its targeted clients . the author suggests that the ads strategy of yaolan . com should be a solution , which is a fusion of brand awareness building , information release , sale promotion and deal closing . guided by this concept , this part further advocates that the ads style of yaolan . com should step out of the initial format and integrate all the online resources
第五部分以前面的分析论证为基础，深入分析了摇篮网访问者的特点、主要目标广告客户的产品特点以及目标广告客户对广告的要求，从而论证了摇篮网现阶段的广告策略应该是将品牌塑造、信息发布、销售促进以及完成交易融为一体的全方位的解决方案，应突破传统意义上广告的概念，注重整合营销。 |
