This text passes to analysis business enterprise culture present condition and future development trend , at the same time data of combinative and related and domestic and international business enterprise culture developments also assist it to analyze with the case example , from the management worth a view and inside exterior of basis , business enterprise of theories of philosophy , business enterprise culture developments the environment etc . is in many ways a creative for proceeding studying studying , how entrepreneur is constructed business enterprise culture , make a point ofing the business enterprise culture , bring up : business enterprise culture have to set up , talent and hour the complete enter , a business enterprise for not thoughtful of creative business enterprise , is a business enterprise without competition ability , is aly lacking the vitality , is a futureless business enterprise 本文通过对企业文化现状及未来发展趋势的分析，同时结合相关国内外的企业文化建设资料并辅之以案例分析，从管理哲学、企业文化建设理论依据、企业价值观及内外部环境等多方位进行探讨研究，就企业家如何营造企业文化，注重企业文化的创新性，提出了：企业文化只有创新，才能与时俱进。一个不重视创新的企业，是一个没有竞争力的企业，是一个缺乏活力的企业，是一个没有前途的企业。通过分析，进一步印证了企业文化是最新、最前沿的管理理论。
