The students in northwest a & f science & technology university had accepted random sampling questionnaire survey and their recognition and consumption propensity of grape wine products were summed up as follows : most university students knew little about the basic knowledge of grape wine products ; most university student liked the taste of sweet - type grape wine and refused the taste of dry grape wine ; the currently - accepted price of grape wine among university students was about 15 chy ; most university students were interested in grape wine and expected grape wine drinking and the health value of grape wine was of great concern ; almost half university students believed that grape wine would be daily consumption goods soon with the increase of peoples ' living standards ; most university students were eager to know more about grape wine culture 摘要以西北农林科技大学北校区大学生为调查对象，通过随机抽样问卷调查，得出大学生对葡萄酒产品认知及消费倾向如下：大学生对葡萄酒产品基本知识了解较少；多数大学生喜欢甜型葡萄酒的口感，对于干型葡萄酒的口感接受程度普遍较低；大学生普遍接受的葡萄酒价格应该在15元左右；多数学生有兴趣了解并期望饮用葡萄酒，葡萄酒的保健价值很受关注；有近一半的大学生认为随着人们生活水平的不断提高，葡萄酒会走进寻常百性家；大学生渴望了解更多的葡萄酒文化。
