营销程序 meaning in Chinese

marketing process

Master the key concepts and skills of marketing to enhance your knowledge and confidence when taking part in the marketing decision - making process
掌握市场营销的主要概念和技巧，提高您作市场决策，制定营销程序时的认知与自信。
Furthermore , by establishing and using the concept of modern enterprise ’ s marketing ethics evaluation index , a synthetic index which can be used to evaluate whether modern enterprise ’ s marketing is ethical and how ethical it is , we can evaluate marketing ethics synthetically . with the marketing basic concept “ marketing process ” and the marketing management process logic , and based on the analysis to the main exhibitions of modern enterprises ’ unethical marketing behaviors , this paper establishes the modern enterprise ’ s marketing ethics evaluation model , which consists of eight
借鉴市场营销学中“营销程序”这一基本概念,以营销管理过程为逻辑,同时在对现代企业营销非道德性主要表现分析的基础上,能构建出一个包括营销哲学道德性、营销调研道德性、营销战略道德性、产品策略道德性、价格策略道德性、分销策略道德性、促销策略道德性和营销管理道德性这八个营销道德评价维度的“现代企业营销道德指数综合评价模型”和相应的指标体系及评价模式,并可以结合一个案例对其应用进行分析。