营销传播工具 meaning in Chinese
marketing communication tools
Examples
- The arrangement of propagation resource is to arrange and use the resource reasonably to fit tools of marketing propagationg according to specific target and mission
营销传播资源配置，指根据特定的目标与任务，针对适当的营销传播工具，将资源合理安排与使用。 - The qualitative analysis is : by questionnaire investigation , measure and calculate " brand value cognition coefficient " to make a quantitative brand target ; then , determine respectively weights of effect factors to targets and respective weight of marketing propagationg tools to effect factors ; and then , multiply two sorts of weights to be the weights of arranging the resource of marketing propagation
定量分析的思路是:通过问卷调查，测量与计算品牌价值认知系数，量化品牌目标;并分别确定各影响因素对目标的权重，各营销传播工具对影响因素的权重，营销传播资源配置权重即为二者乘积。 - The second part of this paper applies the former part ' s theory to discuss how enterprises shall make the plan of marketing propagation and implement activities . the normal process includes these factors : analyzing inner and external environment , determining target market and targets in t period , drafting the marketing propagation general program in t period , arranging the resource of marketing propagation and choosing tools of marketing propagation , making plans and implementing activities , controlling activities of marketing propagation , evaluating and assessing achievement of t period
本文的第二部分，属于理论的应用部分，阐述企业应如何进行营销传播计划及营销传播活动实施，其一般性流程主要包括以下方面:内部环境分析、外部环境分析、确定目标市场、确定t期目标、 t期营销传播总纲、 t期营销传播资源配置与营销传播工具安排、 t期营销传播计划、 t期营销传播活动实施、营销传播活动监控、 t期评价及业绩考核。 - The imc plan had incarnated two basic characteristics of the imc theory : 1 ) leading tropism of strategy , that is to say , the guide of this imc activity was the taget consumers of jiahe moon cake , and the imc deployed a series of activities to appeal to the customers " mentality . 2 ) continuous tactics : the imc had employed seven different communication tools to popularize the relative information , to maintain the consistency of the facts in communication
本次策划体现了整合营销传播理论的两个基本特性: 1 、战略的导向性，即以佳禾月饼的目标消费者为导向，围绕消费者的心理展开一系列的传播活动: 2 、战术的连续性，即通过七种不同营销传播工具在不同媒体传播的信息彼此关联呼应，强调在整合营销传播过程中所有传播要素保持一贯性。 - The quantitative analysis is : at first , analyze all sorts of factors how to influence two targets directly and indirectly ; then , choose fit tools of marketing propagation to effect factors ; and then , analyze and assess the requirement of marketing tools to the resource
定性分析的思路是:分析各影响因素对销售目标及品牌目标的直接影响与间接影响与间接影响，针对各影响因素选择相应的营销传播工具，并分析、估计各类营销传播工具对资源的要求程度，从而有效地配置资源。