知识营销 meaning in Chinese
information marketing
Examples
- On the knowledge marketing and services of libraries
试论图书馆的知识营销与服务 - Talking about knowledge marketing of product
论产品的知识营销 - The formation of intellectual marketing and our supermarket ' s new competitive advantage
知识营销与我国超市新竞争优势的形成 - On knowledge marketing
论知识营销 - In the second place , the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization , internet and continuity in new economy with the aim of international marketing , online marketing and green marketing etc . finally , the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy , such as service marketing , knowledge - based marketing , imc and relationship marketing etc . the full passage falls into six categories : the meaning , general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof . liang xueqing
本论文首先分析了新经济的内涵、特征，以及新经济对传统营销的冲击，并结合营销创新的概念，总结了新经济时代营销观念创新、营销组织创新、营销策略创新和营销创新要注意的问题。然后，分别就新经济的全球化、网络化、持续化等主要特征所针对的国际营销、网络营销、绿色营销等方面，提出中国企业的创新对策。最后，针对新经济条件下其它的营销理论创新与实践创新，如服务营销、知识营销、整合营销、关系营销等，分别提出中国企业的发展对策。