直效营销 meaning in Chinese
direct marketing
Examples
- Marketing propagation includes six sorts of tools : advertisement , sales promotion , direct marketing , human promotion , public relationship , activity marketing
营销传播包括：广告、销售促进、直效营销、人员推销、公共关系、活动营销，六类工具。 - The author of the article maintains that the best effect of imc relies on five operation characteristics and seven integrated tools , that is to say , advertisement , sales promotion , direct marketing , personnel sales , public relationship , activity marketing , ci and product package
本文主张要取得整合营销传播的最佳效果应该基于该理论运作的五大特征，有效整合广告、销售促进、直效营销、人员推销、公共关系、活动营销、 ci与产品包装等七种传播工具，将传播资源进行有机的配置。