市场渗透战略 meaning in Chinese
market penetration strategy
Examples
- Mass - market penetration strategy
大规模市场渗透战略 - Niche penetration strategy
壁龛机会市场渗透战略 - At present , the chinese main electric power design institutes have no own market competition strategy and its implementation program . discussing this problem , this paper proposes the following new ideas : it proposes in a systematic way that technological enterprise like swepdi should choose strategy of market penetration and internationalization , and the market development , cost leading and extending business scope is the way to carry out
通过该课题的研究,本论文主要在如下几方面提出了新的见解: ( 1 )系统化地提出了西南电力设计院应以市场渗透战略和国际化为核心战略,以市场开发、成本领先、剥离与集中多元化等为表现形式,使战略目标更具体化,更具操作性。 - The company level " s strategy is single dealing strategy ( which bases on the erp software " s innovation , produce , sale and service ) and the merger strategy ( which means merge related small software firm and offset some technique and market shortcoming ) . the operation level ' s competition strategy is the differently central strategy ( centralize on the machine and tobacco industry and realize the differentiation of products and services ) . the cooperation strategies are collusion strategy ( which rely on the industry association etc . ) and strategy alliance ( which means all of them dive into r & d and develop new area )
在此基础上，通过利益相关者分析，明确了企业使命，通过swot分析及大战略矩阵等多种分析方法的综合运用，提出了该企业发展的基础战略是进攻型战略，重点选择市场渗透战略(努力创造顾客转换成本)和产品开发战略(不断创新产品特色) ，公司层战略为单一经营战略(立足于erp软件的研发、生产、销售、服务)和并购战略(并购相关小型软件企业，弥补部分技术、市场缺口) ，业务层战略中竞争战略是差异化集中战略(集中在机械及烟草行业实现产品和服务差异化) ，合作战略分别是共谋战略(依靠行业协会等)和战略联盟(共同投入r & d 、拓展新区域) 。 - It proposed two development stratagem by swot matrix analysis : implement market penetration strategy , expanding the market share of west china , exploiting the market in the northwest and north of china to realize the new increasing target for corporation ’ s economic benefit
根据西南电力设计院的经营思想和经营目标,依据swot矩阵匹配分析提出了二个主要市场发展战略: ( 1 )实施市场渗透战略,利用区位优势迅速而且极大地扩大“西电东送”项目中的市场份额,以保持和扩大经济效益。