媒介计划 meaning in Chinese

media objective
media plan
media program

The number of reach in 000 ' s which is exclusive can be reached by a particular spot / support
在媒介计划中，去掉某条插播或某个载体而损失的到达率，以千人表示。
The number of reach in % which is exclusive can be reached by a particular spot / support
在媒介计划中，去掉某条插播或某个载体而损失的到达率（ 000 ）占总体推及人口的百分比。
The total number of individuals , expressed in thousands , who have viewed at least once within a campaign or a plan of supports
指特定的媒介计划（广告投放计划）实施时所能达到的不重复的观众人数，以千人表示。