| 1. | A tentative analysis of imc application on city marketing
试论整合营销传播理论在城市行销中的运用 |
| 2. | So imc has received increasingly more attention both in theoretical research and business , and has developed impressively fast
整合营销传播理论在理论界和实业界日益受到高度关注，并得到了极大的发展。 |
| 3. | Therefore , some scholars in western countries have come up with a new theory called integrated marketing communication ( imc for short )
为此，西方学者提出了一种新的营销理论，即整合营销传播理论( integratedmarketingcommunication ，简称为imc ) 。 |
| 4. | This imc had testified the real value of imc in application and had provided a theory and an operation sample for the moon cake or even the food business enterprises
用实证论证了整合营销传播理论的实践应用价值，为月饼乃至食品企业的营销策划提供了理论依据和操作样本。 |
| 5. | The theory of marketing can be applied to some extend to the brand making of newspaper media . though the theory of imc - integrated marketing communication initially is for the marketing of business company
整合营销传播理论虽然是针对企业的营销而提出来的，但是对于报纸来说，也具有重要的启发与借鉴意义。 |
| 6. | In the first part , it tackles the imc theory and some latest developments in its implementation . then an in - depth analysis is given about the external and internal stake - holders to provide evidence for the design of the information and incentive strategies
论文首先论述整合营销传播理论及其最新实操方法；然后对企业的内外部利害关系者进行全面分析，为制定信息和诱因策略提供依据。 |
| 7. | This article will introduce imc the definition of people managed enterprises , and the effect of the integration of above two by economics and communications at the same time , 1 will analyze the practicability of imc , and why the people managed enterprises need this theory with the precedent i have experienced myself , of course some ponder of the inadequacy of this theory
整合营销传播学说作为一种实战性极强的操作性理论，如能为中国的中小民营企业所用，对于它们的发展是大有裨益的。本文将从经济学、传播学两个角度，对民营企业的内涵，整合营销传播理论以及二者整合的效力进行阐述。 |
| 8. | This article first presents a comparative analysis of imc frame and the five different standpoints , advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers , thus attaining the best effect of the input / output of communicat ion , as well as the best overal 1 impact
本文首先比较分析整合营销传播理论框架及五种不同的观点，认为整合营销传播就是以消费者为导向，将营销传播中能够给消费者与广告主带来双赢价值的各要素进行有效的配置，从而使整个营销沟通活动的投入产出效果达到最优的沟通模式。 |
| 9. | The communicative technology which is represented by the net of computer causes the birth of integrated marketing communication ( imc ) , and its prompt and further development . this article studies and analyses the theory of the imc during the analyzing process , the marketing theory and its studying method are the trunk while the sociology , psychology and dispersion , are also mentioned
本文对整合营销传播理论进行了探讨，在探讨过程中，以营销学理论和研究方法为主干，同时结合社会学、心理学、传播学的一些知识，对整合营销传播的有关问题进行了初步的探索。 |
| 10. | The theory and method of imc came into china in the mid and late 1990 ' s and it is being introduced and popularized . the systematic study of imc in china is not thorough enough and the application of this theory by chinese corporations lacks so as it is very much less that people carry out research to combine the theory of imc with the applying practice of imc
整合营销传播的理论和方法是20世纪90年代中后期介绍到中国的，目前国内还处于推介时期，对其进行系统研究还不够深入，中国企业应用整合营销传播的实践还还不多，而将整合营销传播理论和应用实践结合起来的研究就更少了。 |
