Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign . this emphasis on " teamwork " is bunkum - a conspiracy of the mediocre majority 很多人认为,一个成功的广告活动不是一人之功。这种强调团队合作的论调其实是欺人之谈?是平凡庸碌之辈的阴谋。