| 1. | Defining advertising goals for measured advertising results
广告目标即广告效果评测 |
| 2. | Closely related to the identification of an advertising problem is the statement of the advertising objectives
与广告问题认识紧密相关的就是广告目标的陈述。 |
| 3. | Ideally , if the advertising accomplishes its objectives , then the problem will have been solved
在理想情况下，假如广告目标实现了，那么问题也应该同时解决了。 |
| 4. | When you start a successful ad campaign , you must have a clear goal and target audience in mind
成功地启动一个广告宣传活动，你在脑海里必须有一个清晰的广告目标和目标受众。 |
| 5. | It refers to the advertisement creation which must be related with product . consumers , competitors . and aims
它主要指的是广告创意必须与产品、消费者、竞争者、广告目标相关联。 |
| 6. | Abstract : targeting in advertising consists not only in proposing tasks but also , more importantly , in specifying its strategic guidelines
文摘:建立广告目标不仅为广告运作提出了任务，而且对广告策略的形成作了规定和指导。 |
| 7. | The relevance between creative thinking of advertisement and the aim of advertisement is that creative thinking of advertisement must be changed alongside with the change of the aim of advertisement
广告创意与广告目标的关联指的是广告创意必须围绕广告目标的变更而变更。 |
| 8. | The studies analyze the importance of the optimal media mix in a cross - media campaign to achieve maximum advertising objectives such as brand awareness and purchase intent
这些研究分析了设置最佳媒体组合的重要性，它在跨媒体广告运动中能帮助最大化地实现广告目标，比如品牌认可或购买意向。 |
| 9. | The key to originality is a good command of the theme of advertisement , which is based on the study of the objectives of advertisement , the attribute of infor - mation and the psyche of the consumers
而创意的关键是对广告主题的把握，它完全建立在对广告目标、信息个性及消费心理这三者的分析、研究之上。广告主题的正确与否决定了广告的成败与价值。 |
| 10. | Chapter three puts forward macro - development methods and micro - development countermeasures of web ad . the macro - development methods include basic establishment building , ability training , law and regulation building on web ad . the micro - development countermeasures include a series of measures such as developing web ad form , adjusting strategy , establishing target , reforming working , founding weighing - standard
第三章针对上述存在的问题提出我国网络广告传播发展的宏观思路和微观具体对策，宏观方面包括网络基础设施建设，人才培养，网络广告监管体系的建立完善以及市场的培育开发等发展思路；微观方面包括开发多种网络广告形式，灵活调整广告策略，因式制宜树立网络广告目标，运用传统广告原理和技巧发挥网络广告传播的高效率优势，改革工作方式，建立网络广告效果衡量标准等具体策略。 |
