| 1. | Creative capability cultivation in network advertisement
网络广告创意能力的培养 |
| 2. | Consideration on teaching of plane advertisement originality
平面广告创意教学的思考 |
| 3. | Perceptual appealing from creative advertisement plans
论广告创意的感性诉求 |
| 4. | The application of metaphor in metonymy and tv advertisements
在电视广告创意中的应用 |
| 5. | Perceptual appeal from creative advertisement plans
广告创意中的情感诉求 |
| 6. | Neo - classification of creative ideas in advertisement
广告创意分类一说 |
| 7. | Chemical engineering design communications
情感设计广告创意中的再创意 |
| 8. | Strategy of the creation of modern advertisement
现代广告创意策略探析 |
| 9. | Advertise the creativity the inside the image the function that design
广告创意中形象的作用 |
| 10. | On a new concept of the advertising intention
广告创意的新观念构想 |
