| 1. | Explanation of integrated marketing communication
整合营销传播战略评估指标体系研究 |
| 2. | Transition of concept on integrated marketing communication
整合营销传播中的观念变革 |
| 3. | Third , how to control and audit imc are mentioned
再次，对整合营销传播进行控制与审计。 |
| 4. | The mental influence model of integrated marketing communication
整合营销传播的心理作用模式 |
| 5. | Integrated market communication : change from concept and method
企业整合营销传播的理论与实践 |
| 6. | Information technology and the communication transition for marketing
信息技术与营销传播转型 |
| 7. | Probe into hospitals ' strategy of integrated marketing communication
医院整合营销传播策略初探 |
| 8. | The intension and basic principles of newspaper brand orient
对中国企业品牌全球化营销传播的探讨 |
| 9. | Second , the effect and the process are evaluated
其次，对整合营销传播进行效果衡量与过程评估。 |
| 10. | A tentative analysis of imc application on city marketing
试论整合营销传播理论在城市行销中的运用 |
