直接比较广告 meaning in English

direct comparative advertising

Firstly , discusses the definitions of three key words : “ comparing ” 、 “ competitor ” 、 “ congener competition products or service ” , which constitute the definition of comparative advertising . then analyzes the function and the risk of comparative advertising , at the end of this chapter introduce some normal forms of comparative advertising , which divided by different standards
在该章的最后,对按照不同的标准划分的比较广告的一般形式:直接比较广告&间接比较广告、商品比较广告&服务比较广告、批评性比较广告&依附性比较广告,这几类的比较广告的概念进行了界定。