媒介组合 meaning in English

media mix

The article also establishes the operation process of the imc of jiahe moon cake and studies the seven concrete methods to integrate , including usp , media mix , merchandising system , affairs marketing , to mold expert " s image , and so on . in addition , it introduces a new marketing method into the moon cake industry , a method that combines oem with mass customization
并研究了佳禾月饼整合营销传播策划的运作流程和具体方法，即usp理论、媒介组合、导入零售协销系统、事件营销、专家形象塑造等方法，还创造性地将反向oem与大规模定制结合的创新方法引入到月饼行业中来
Fourthly , this paper trys to choose the medium of the communication of regional tourist image , plot communication , evaluate the result of the communication and make some examples . fifthly , after the research of the theories and practices , it summarizes and retrospects the problems and limitations of this research , discusses the research tendency and prospect of this matter
第四，对区域旅游形象传播的实践工作做了尝试性研究，主要有：区域旅游形象传播活动前的媒介选择和媒介组合研究、区域旅游形象的传播策划研究、区域旅游形象传播活动之后进行的传播效果评估研究。