媒介策划 meaning in English

media planning

A concept in media planning stipulating that a certain amount of exposure to an advertising message is necessary before it is effective . often used interchangeably with the term effective frequency
广告媒介策划中使用的概念.指受众必须有一定的广告暴露频率,广告才能发生效用.经常与有效频率交替使用
Our services are based on an framework that integrates media planning , market research , message setting , creative development , and media buying to help advertisers maximize their return on investment on their advertising campaigns
我们提供专业,一站式的综合推广方案，包括媒介策划，市场综合分析，定立目标信息，广告创意设计和媒体购买等。
S teams of professionals strive to help partners achieve their business objectives with customised solutions in : strategic marketing planning ; brand - building ; market research ; campaign execution and management ; media planning and buying ; data mining ; promotion material design and publishing ; partnership and affiliate programmes ; and event management
致力从以下几方面协助客户达致其商业目标：市场策略规划品牌建立?场研究行销活动的推行与管理媒介策划与购买资料勘探宣传品的设计及出版合作及联盟策划及项目管理等。