四川全兴股份有限公司 meaning in English

sichuan quanxing company limited

Basing on the theory framework and method of imc , this thesis aims to take the combining method of normative analysis and positive analysis to select the analyzing orientation and researching model . at the same time , through analyzing the examples of imc of " swellfun " alcohol by sichuan quanxing co . , ltd , the thesis investigates into the practical applying attempt of the idea and method of imc in chinese corporations , sums up some experiences in practical process of imc , and made some useful apocalypses . finally , the thesis discusses in culture background and market environment of developing countries how to efficiently apply the marketing theory and method like imc that are abroad adopted in developed countries
本论文旨在以实证分析方法作为分析问题的重点和思考的起点，以整合营销传播的理论框架和方法模式为基础，设定分析方向和研究模型，通过分析四川全兴股份有限公司“水井坊”酒的营销案例，来研究整合营销传播的理念和方法在中国企业的实际应用尝试，并对实践过程中的经验加以总结，得出一些有益的启示，从而探讨整合营销传播这类在发达市场经济国家中正开始广泛采用的较新的营销理念和方法如何在中国这种转型经济的发展中国家的文化背景和市场环境条件下有效应用。