顾客感知 meaning in English
customers' perception
Examples
- From the analysis , we can conclude that , in order to meet the demand of the hotel development and improve the performance of the hotel and in order to meet the changing of the customers ’ demand , it is necessary to strengthen the management of the perception service quality
主要是从行业特点、饭店绩效、顾客需求三个角度进行了探讨。通过分析我们提出论点:为了适应行业发展的需要,为了改善饭店经营绩效的需要,为了满足顾客需求变化的需要,强化我国饭店顾客感知服务质量管理是很有必要的。 - This paper bases on the literature review , constructs a customer repurchase intention model on oliver ’ s loyalty phase theory . the model includes 11 factors : brand preference , cumulative satisfaction , variety seeking , attractiveness of alternatives , switching cost , ( the five dimensions ) , customer repurchase intention , episodic satisfaction , customer perceived value , customer perceived fairness , customer perceived benefits , customer perceived cost
本文在文献回顾的基础上,吸收了现有学者的研究成果,在oliver ( 1997 , 1999 )提出的顾客四个忠诚阶段的理论基础上,建构了影响顾客重购意向的模型,共包括:顾客重复购买意向、顾客品牌偏好、顾客的交易满意度、顾客的累积满意度、顾客的多样化追求、替代品吸引力、转换成本、顾客感知价值、顾客感知公平感、顾客成本付出、顾客的感知利益等11个因素。 - The thesis , based on the research results of perception service quality raised by quite a few scholars , and with a clear aim , puts forward the strategies to strengthen the management of the perception service quality in hotels in light of the factual condition , which are hoped to serve as reference for the development of hotels
为了实现饭店的生存与发展,我国饭店必须提高竞争实力。由于顾客感知服务质量是决定饭店企业营销效果、经济收益和竞争实力的关键因素,是饭店企业生产经营的生命线,因此,我们必须强化饭店顾客感知服务质量管理,增强饭店竞争实力,实现饭店的良好发展。