顾客感知 meaning in English
customers' perception
Examples
- That depends on relative product and service strategy to implement the task and requires meeting both company cost needs and customer function needs , in the forth chapter , author discusses the elements of product platform and uses the information technology case for reference to address the special requirements under fast changing environment , which are core technology ( competence ) , patching , technology ( corporation ) alliance , friendly user interface and meeting customers " needs
在本章中针对一般企业在经营管理实践中有所忽视的“品牌平台影响” 、 “利用推荐者影响”及“外部可获性”进行分析。在品牌平台的分析中，作者认为企业要基于顾客感知行为来分析现有品牌平台结构，并根据企业的战略目标重构品牌平台，以利于企业传递所需信息。 - Based on former research relating to customer value , this article first proposes three new concepts , i . e . customer expecting value ( cev ) , designed value ( dv ) , decisive customer value ( dcv ) . then expounds different implication of several fundamental concepts and distinguishes correlation one another such as , customer expecting value ( cev ) , customer perceived value ( cpv ) , customer perceived cost ( cpc ) and decisive customer value ( dcv )
在前人有关顾客价值研究的基础上，本文补充提出顾客期望价值、设计价值和顾客决策价值三个新概念；进一步区别和阐释顾客期望价值、设计价值和顾客感知价值等基本概念的涵义和相互关系，构建一个融合了cev 、 dv 、 cpv 、 cpc 、 p 、 c 、 ncv 、等多个变量的顾客价值动态分析模型；并概括其基本内涵和潜在意义。 - Therefore , how to make customer satisfaction and loyalty measurable is a pressing problem to be settled . so taking service as an example , the essay analyses how the customer satisfaction and loyal influence enterprises profitability , and the ways of improving customer satisfaction and loyalty ( esp . loyalty )
本文从分析顾客满意度与顾客忠诚度影响企业赢利的因素入手，以服务业为例，从顾客感知服务质量的角度来研究顾客满意与顾客忠诚的关系，提出顾客满意度和顾客忠诚度的测评方法，并进一步探讨企业提高顾客满意度和忠诚度，增强赢利能力的策略选择。 - Customer - perceived service value of higher education refers to a comprehensive evaluation of the general higher education utility by the customers based on the service quality and all their sacrifice , including economic value , image value , cognitive value and functional value
摘要高等教育顾客感知服务价值是指高等教育顾客基于高等教育服务质量和其全部付出，面对于高等教育总体效用的一个综合性评价，它包括四个维度：经济性价值、形象性价值、认知性价值、功能性价值。 - Regarding it , i would give my countermeasures and suggestion on upgrading the cs of domestic financial services , successively in the point of view of the management of customer expectations , the management of customer perceptions and the balance management : ( 1 ) to manage customer expectations by clarifying , communicating with and choosing customers ; ( 2 ) to improve customer perceptions depending on establishing the " customer - focused " merchanism , reconstructing processes of frnanical services and enhancing the leverage factor of employees ; ( 3 ) to balance customer expectations and perceptions by remedying services , according to the theory of " windows of customers " and " customer mentality "
第三部分，在上述理论与实证研究的基础上，根据顾客满意度形成的机理，从顾客期望管理、改善顾客感知，以及均衡顾客期望与感知三方面，提出了改善我国金融服务顾客满意度的建议：通过识别、沟通、筛选顾客来管理顾客期望；以建立“以顾客为中心”的决策机制，再造金融服务流程、提升员工的杠杆因素等手段，改善顾客的服务感知；依据“顾客之窗”原理，运用顾客心理理论，采取补救服务的策略实现顾客感知与期望的均衡。