客户数据库 meaning in English
customer database
Examples
- Applying mis and modern information network technologies , establishing and applying the customer data base , providing all - round service for customers from the aspects of service mode and . relation management , are the important methods and measures for enterprises to enhance their competitiveness
摘要利用计算机信息管理系统( mis )建立和利用客户数据库，与现代信息技术、网络技术相结合，著重从服务模式、关系管理为顾客提供全方位服务，是企业提升竞争力的重要方法和手段。 - Then the thesis further analyses some core techniques including the system of database , data warehouse and data mining and so on , and presents the frame of function of bank crm . the thesis puts its emphasis on the research on the data preprocessing of data warehouse , data copying , data cleansing , data integration and quality verifying included . finally the thesis discusses the key technology of data warehouse in bank crm - the cleansing of data of customers , and presents some methods of cleansing aiming at noisy values , missing values , conflicting values and duplicated values
本文在充分分析银行crm的需求的基础上，提出了基于数据仓库的银行crm系统的体系结构，并进一步分析了该体系结构中客户数据库系统、数据仓库、数据挖掘等核心技术组件的内涵，给出了银行crm系统的功能构架；重点研究了银行业务系统多年积累的客户数据向数据仓库迁移的预处理方法和过程，其过程包括数据复制、数据清洗转换、数据集成、质量检验和数据装载；最后讨论了银行crm系统应用数据仓库的关键技术：客户数据清洗，给出了针对噪声数据、空缺数据、不一致数据和重复数据的清洗方法。 - Based on reading a lot of theory of relationship marketing , this thesis has completed those works : first of all , analyzing the outside and inside environment of erhuan petroleum company ltd ; secondly , analyzing the current situation of the company ' s customer satisfaction and customer loyalty , talking about the problems and the reasons on its relationship marketing ; thirdly , on the base of 4rs theory , this paper makes the plan of relationship marketing , puts forward the plan about collecting and analyzing customer information , maintaining and upgrading customers relationship , emphasizes on taking customer as the center to enhance customers satisfaction and loyalty ; fourth , designing the function model and data base of erhuan petroleum company ltd crm ; the last , proposing the relative implement suggestion that enterprises not only have perfect relationship marketing scheme , but also have the platform to carry out the scheme , that is : strategy re - armament , culture rebuild , functional organization reorganize , process realign
本文在大量阅读国内外学者相关关系营销理论基础上，首先对二环石油公司内外部环境分别进行了分析和评价；其次详细调查分析了该公司的客户满意度和忠诚度，探讨了其客户关系方面存在的主要问题及其产生原因；再次，以4rs理论为基础，进行了关系营销方案设计，提出了客户信息收集与分析，客户关系维系、客户关系提升方案，力求以客户为中心，提高客户满意度和忠诚度；然后对二环石油公司crm系统功能模块和客户数据库进行了整体设计；最后围绕二环石油公司关系营销方案，提出相应的实施建议，企业不但要有一个完善的关系营销方案，更要有实施这一方案的平台，主要从企业内部着手，战略重整、文化重塑、机构重构、流程再造等。