顾客价值分析 meaning in English
customer value analysis
Examples
- What is the meaning of customer value and how to create customer value are explored in this chapter as well . chapter 2 presents customer value analysis , including gale value appraise model analysis , dynamic analysis and strategic analysis , and the relation of customer value innovation and core competence . customer value management are discussed in chapter 3 . we explore the meaning of customer value management and customer life value , analyze how to create customer value , and present the support implementary system . chapter 4 presents how to mine critical customer value based on the case about diesel engine industry
第二章为顾客价值分析，内容涵盖了盖尔的价值分析模型、顾客价值的动态分析和战略分析，以及顾客价值创新与核心竞争力的关系。第三章为顾客价值管理，探讨了顾客价值管理的内涵和顾客终身价值的含义，分析了如何创造顾客价值，给出了顾客价值战略实施的支持体系。第四章为关键顾客价值挖掘? ?以柴油机行业为例。 - Finally a model of strategic management basing on customer value , using value chain , achieving competitive advantage is given , chapter four first discusses the deficiencies of the classical strategic analysis , then explains why strategic analysis should include customer value analysis , and stresses customer value analysis should be the starting points of formulating strategic management
第四章首先阐述了经典战略分析的不足，认为需将顾客价值分析纳入战略分析范畴之中，作为制定战略管理的逻辑起点，最后介绍了如何进行顾客价值分析。 - It still systematically states general theories on brand fostering , which include brand establishing and brand extension theory . the former theory includes the meaning of brand loyalty and lays emphasis on recommendation of the way where false loyalty emerges and by which we analyses the value of loyal consumer
还全面系统地阐述了品牌培养的一般理论：一是品牌的创建理论，包括品牌定位的含义、原则，品牌命名的含义、原则，品牌忠诚度的内涵，重点提出了伪忠诚产生途径和忠诚顾客价值分析的途径。 - But as development at full speed in car industry , every large car manufacturing company set up the enterprise group , and has set up corresponding or wholly - owned or controlling or participating shares company around the single car brand , because of scattering of the property right , make every large car manufacturing enterprise group company present the question of centralization or fraction of state power too in marketing function . therefore derive it to the problem of how to make a positioning of marketing function on two aspects of enterprise group companies and brand companies
营销管理从本质上说应该是基于顾客价值的“拉”式过程,而不完全是基于企业自身能力和资源的“推”式过程,本文则是基于顾客价值理论,试图用一种全新的视角从顾客价值分析入手,逆向推导营销职能在汽车制造企业集团公司和品牌公司两个层面的定位,并以第一汽车企业集团公司作为实证应用的蓝本,根据理论探讨总结出的营销职能定位内容,为企业两个层面的营销职能定位做出了基本设想。