符号学分析 meaning in English
semiological analysis
Examples
- Based on these data and proceeding from chinese advertising practice , we apply the theories of zero degree and deviation of rhetoric and thus describe both the model and its transformation of the cultural values of chinese television commercials
根据测量数据，使用结构主义符号学分析方法和修辞学的零度与偏离理论，结合中国广告实践，描述了当代中国电视商业广告的文化价值观模式的形态和转化机制。