形象概念 meaning in English
image concept
Examples
- The main body , which includes 5 parts : in the conception section , first , it reknew the conception of both culture tourism and marketing position , in order to clear the concept and made it a guide of the whole article ; in the marketing section , next , it has studied on the world tourism market for its developing tendency and distinctive feature . it analyzed the present conditions of chongqing cultural market and also made prediction about it ; third , in the resources section , in the light of diversity , this part made a clear classification on chongqing cultural resources according to their characteristics ; the fourth part , in the product section , it give a position analysis about two things : the overall image , and the products of chongqing cultural tourism , and also made correlative strategies of them ; in the communicating section , fmally , it is mainly about how to communicate with tourism consumers , how to build up a good image of cq cultural tourism in their minds , and let them have a good understanding
正文部分分为五个问题进行论述：首先对文化旅游与市场定位的定义进行了重新认识，以求清晰概念，指导研究；第二，对世界旅游市场发展的趋势、特点和重庆地区文化旅游市场发育现状及开发前景进行分析和预测；第三，以差异化为划分依据，对重庆地区的人文旅游资源按其资源特色进行归类简括梳理：第四，对重庆文化旅游的总体形象与重庆文化旅游产品进行定位分析，提出了形象概念和产品定位的相关策略；最后，对如何利用有效沟通手段，在旅游消费者心目中建立对重庆文化旅游形象与重庆文化旅游产品的良好认知，进行具体分析。