顾客数据库 meaning in Chinese
customer database
Examples
- Among the suggestions , the following two are emphasized : first , gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database , and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly , organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing , and improving the company employees " quality through the inside marketing
其中重点讨论了两点：首先，在建立和分析顾客数据库的基础上，逐步推行“一对一营销” ，通过实施顾客关系管理，全方位扩充顾客关系与价值，使公司获得对手难以模仿的竞争优势；其次，将公司用于外部市场的营销手段和方法运用到公司内部，以营销学观点为基础管理组织人力资源，通过开展内部营销，提高公司的整体素质。 - According to the relevant theory of relationship marketing - a new markting trend for the 21 century , this paper gives some proposals on how to develop relationship marketing based on crm , database marketing and interrior marketing . it emphasizes on two aspects : first , with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as competitive advantage difficult to imitate by the rivals . second , employ the marketing strategy adopted in exterior market to the inner company , thus enhancing the overall quality of the company by means of interior promotion with powerfull human resourse management based on the marketing concept
其中，重点讨论了两点：首先，在建立和分析顾客数据库的基础上，采用“围栏战术” ，逐步推行“一对一营销” ，通过实施顾客关系管理，全方位扩充顾客关系与价值，使公司获得对手难以模仿的竞争优势；其次，将公司用于外部市场的营销手段和方法运用到公司内部，以营销学观点为基础管理组织人力资源，通过开展内部资源，提高公司的整体素质。 - It emphasizes on two aspects : first , with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as well as competitive advantages difficult to imitate by the rivals . second , employ the marketing strategy adopted in exterior market to the inner company , thus enhancing the overall quality of the company by means of interior promotion with powerful human resource management based on the marketing concept
其中重点讨论了两点：首先，在建立和分析顾客数据库的基础上，采用“围栏战术” ，逐步推行“一对一营销” ，通过实施顾客关系管理，全方位扩充顾客关系与价值，使公司获得对手难以模仿的竞争优势；其次，将公司用于外部市场的营销手段和方法运用到公司内部，以营销学观点为基础管理组织人力资源，通过开展内部营销，提高公司的整体素质。