非传统方法 meaning in Chinese

unorthodox method

The workshop is to explore the possibilities of new media and innovative ways to communicate with the fragmented audience . you will be thrilled with cases , working on a brief for a cool brand and are expected to come up with first - in - the - market ways to advertise
而这个工作坊的目的，是希望和大家发掘新媒体无穷的可能性，通过某个真实品牌作实例介绍，以习作形式，和大家尝试以非传统方法进行示范。