零售商自有品牌 meaning in Chinese
private brand
Examples
- Retalers ' specialities and its setting up tactics
零售商自有品牌的优势与打造策略 - In the rear part of this article , it focuses on the cause and significance when our great retailers introduce retailer private brand , and then referring to foreign experience , discusses the conditions , obstacles and possibility when our great retailers implement the tactic of private brand . in the end of this article , it probes into the decision process of private brand tactic , related marketing tactics and the execution
文章的后半部分则主要论述了我国零售商自有品牌发展的原因、意义，并结合国外零售商自有品牌经营策略的成功经验，指出我国大型零售商实施自有品牌所需的条件、存在的障碍及现实可行性，以及零售商自有品牌策略决策步骤、营销策略与具体实施。 - In the retailer ' s brand system which is composed of enterprise brand and commodity brands , retailer ' s private brands which is owned and marketed by retailer help to strengthen retailer ' s brand identification and exalt consumers " store loyalty , in other words , private brands help to build retailer ' s sustainable competitive advantage
在由零售商的企业品牌、产品品牌组成的品牌系统中，虽然企业品牌承担背书者的角色，但为零售商所拥有、控制和销售的零售商自有品牌则有助于强化零售商的品牌识别，有助于消费者商店忠诚度的提升，即有助于零售商长期竞争优势的构建。