阳光森林 meaning in Chinese
brightwood grove
Examples
- The dissertation includes two parts , and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang . and it mainly focuses on the real data and information produced in the process of marketing , such as macro economic environment , policy and planning , the degree of industrial development , the region analysis and comparison , the self - condition of corporation , the competition environment , the consumer demand and purchase behavior etc . the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case . and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation
第一部分，采用写实的手法，详细描述了成都心怡投资公司在华阳“心怡?阳光森林”项目中的营销实例，提供了该公司在营销过程中面临的真实数据与资料，包括宏观经济环境、政策与规划、行业发展程度、区域分析与对比、开发商的自身条件、竞争环境、消费者需求与购买行为等，并介绍了该公司针对这些条件进行的营销具体运作过程；第二部分，运用mba课程所学的“市场营销管理”以及“战略管理”的相关理论，对案例进行了系统分析，总结出了该公司通过营销活动为实现企业目标所作出的贡献以及工作中的不足之处。