通路策略 meaning in Chinese
channel strategy
Examples
- Channel straegy is one of the most importan marketing begies in consumer goods field
对消费品而言，通路策略是最为重要的营销策略之一。 - We wil1 apply this way to the case of charmel rehullding strategy in chongqing tingyi food co . , intl
本论文的意义在于：为消费品企业的通路策略绩效评价提供参考和借鉴。 - Although the theories of channl become more and more perfect , but the ways to evaltale a channel stratgy is very differen from each other in different fields and backgrounds
关于通路的理论是日益成熟，但是对于一个通路策略的绩效评价，由于行业不同、所处背景不同则是采用的方式各有差异。 - Then , in the distribution strategy , according to three currently common distribution modes applied by refrigerator enterprises , ie , regionally multiple agents , regionally general agent and direct distribution , the paper deliberately and carefully studies how to control and manage these three modes
在通路策略中，针对当前冰箱企业普遍采用的三种通路模式? ?区域多家代理制模式、区域总代理制模式、直供分销模式，详细研究了如何对其进行控制与管理。 - Based on the theory of competitive strategy of michael e porter , the paper gives an introduction on the present status of china chlor - alkali industry . the five competitive forces acted on china chlor - alkali industry , the evolvement trend of the industry and competitors are fully analyzed , the opportunities and the threatens given by the evolvement trend of the industry are evaluated . in view of the advantages , disadvantages and the resources possessed by liuzhou donghua company , the competitive orientation position and the corresponding marketing strategies , i . e . marketing mix ( including product , price , place and promotion ) , innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op , crm and innovation of marketing organization are brought forward
本文以迈克尔?波特的竞争战略理论为框架，介绍了中国氯碱行业的现状，对作用于中国氯碱行业的五种竞争作用力及行业演变趋势和竞争对手情况进行了充分的分析，并评估了行业演变带来的机会和威胁，针对柳州东化公司的优势与存在的缺点及其拥有的资源，提出了企业的竞争性定位以及与之相应的营销策略，即营销组合策略(包括产品策略、价格策略、通路策略和促销策略) ，创新营销观念并建立“双赢”的合作营销关系，实施crm及营销组织创新。