软性的 meaning in Chinese

mild
soft

Through a multitude of advertisement images and languages , they instilled into the minds of the citizens of that time a large body of persuasive and guiding ideas
通过大量的广告形象和语言文字，《申报》广告提供了大量软性的具有导向性的话语。
This is essentially what consumerism means . here we see how mass media partakes in the construction of ideology in modern societies through persuasive advertisement images and languages , and how it controls an ordinary citizen ' s life and his way of thinking
从这里我们将看到：媒体是如何通过软性的广告形象及语言参与到现代社会的意识形态想象和建构的过程的，又如何主宰了一般市民的公共生活和世俗观念的。
So , we can draw a conclusion safely , that is , within the changing and changed greatly electric power industry , generators have to re - construct their enterprise cultures , these will concern the change from requirement to motivation in management and the change from passive behavior to initiative behavior in the staffs knowledge refreshing and skill renewing
可见，在电力行业发生巨大变化的今天，发电企业必须对已有的企业文化进行重塑。管理的方式需要从硬性的要求到软性的激励，企业员工的工作姿态要由要我学习和工作转向我要学习和工作。