营销沟通 meaning in Chinese
m arketing communications
Examples
- This will , though , impose a major management task as the proper integration of the different forms of marketing communication will be a vital requirement
然而，把恰当地整合不同形式的营销沟通作为主要管理任务将成为一个重要要求。 - Burr joined adobe in 1999 as senior director of worldwide public relations , bringing more than 23 years of high - tech public relations and marketing communications experience with him
Burr于1999年加盟adobe ,任全球公共关系高级主管,其时他已拥有超过23年的高科技公共关系和市场营销沟通经验。 - They have brought about a hard competition , in general , the marketing strategy is vital to their success . our native brands have achieved certain success in some categories of drinks
该论文基本上是按照营销策略的产品、分销、营销沟通等方面，从碳酸饮料、茶饮料和瓶装水等市场找出主要的领导品牌，进行分析。 - From the perspective of the five customer perceived values , namely , the function value , societal value , emotional value , green value and perceived sacrifice , some marketing communication strategies are offered to enterprises and the government for compensating the externality of green consumer behavior
并从功能价值、社会价值、情感价值、绿色价值和感知付出等五个消费者感知价值角度出发，为企业和政府补偿绿色消费行为的外部性提出营销沟通方面的策略建议。 - Consequently , it ’ s very significant to investigate the image of the clothing brand with the combination of the viewpoint from customers . according to the conception and connotation , cognitive process and identity system of brand image , the corporate identity system , and distribution communication system , the three levels of clothing brand image system were established . on this basis , the weights of dimensions were obtained by the methods of layer - analysis and professionals inquiry
本文在系统归纳了品牌形象的概念及内涵、品牌形象的认知过程、品牌识别系统、企业形象识别系统以及营销沟通五个理论依据的基础上,结合对服装品牌市场的调研,确立了由三个层次组成的服装品牌形象体系;在此基础上,通过层次分析和专家问询相结合的方法,确定了各个服装品牌形象维度间的权重关系,从而使服装品牌形象维度体系更加系统和完善。