营销关系 meaning in Chinese
marketing relationship
Examples
- A systematic analysis of the relationship between advertising and marketing
广告与市场营销关系的系统分析 - An ideological and behavioral analysis of marketing activities in logistics operation
对企业物流与市场营销关系的分析与探讨 - Ability in many respects far away from their rival , such as the estimate ability for change , the reaction speed of the market opportunity and the contingency speed of the competition attack etc . customer relationship management , crm , is a management system reflects a new marketing relation - the relation marketing , a new management mechanism to improve relationship between business enterprises and customers , also a set of new management software and technique . along with the propulsion of the globalization and fly technically to develop soon , competion turns to be worse further , it is also imposible for business enterprise to acquire competitive advantage continuously from
研究表明,具有crm或客户信息能力的企业在竞争中会处处占据上风,他们在许多方面的能力远远超过了竞争对手,诸如对布场变化的预测能力、对市场机遇的反应速度、对竞争性攻击的应变速度等都会更胜一筹。客户关系管理是反映新型营销关系? ?关系营销的管理系统,是一种旨在改善与优化企业与客户之间关系的新型管理机制,也是一套新的管理软件和技术。 - Based on the theory of competitive strategy of michael e porter , the paper gives an introduction on the present status of china chlor - alkali industry . the five competitive forces acted on china chlor - alkali industry , the evolvement trend of the industry and competitors are fully analyzed , the opportunities and the threatens given by the evolvement trend of the industry are evaluated . in view of the advantages , disadvantages and the resources possessed by liuzhou donghua company , the competitive orientation position and the corresponding marketing strategies , i . e . marketing mix ( including product , price , place and promotion ) , innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op , crm and innovation of marketing organization are brought forward
本文以迈克尔?波特的竞争战略理论为框架，介绍了中国氯碱行业的现状，对作用于中国氯碱行业的五种竞争作用力及行业演变趋势和竞争对手情况进行了充分的分析，并评估了行业演变带来的机会和威胁，针对柳州东化公司的优势与存在的缺点及其拥有的资源，提出了企业的竞争性定位以及与之相应的营销策略，即营销组合策略(包括产品策略、价格策略、通路策略和促销策略) ，创新营销观念并建立“双赢”的合作营销关系，实施crm及营销组织创新。